Banca de DEFESA: AUGUSTO BASSO VEBER

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : AUGUSTO BASSO VEBER
DATE: 21/12/2023
TIME: 09:00
LOCAL: https://conferenciaweb.rnp.br/sala/andreia-modrzejewski-zucolotto
TITLE:

ORGANIZATIONAL COMMUNICATION IN THE CONTEXT OF EDUCATION PROFESSIONAL AND TECHNOLOGY: A STUDY WITH EDUCATIONAL STUDENTS INTEGRATED MEDIUM OF THE IFRS BENTO GONÇALVES CAMPUS

KEY WORDS:

Public Communication. Organizational Communication. Professional and
Technological Education. Social media. Educational Product.

PAGES: 130
BIG AREA: Ciências Humanas
AREA: Educação
SUBÁREA: Tópicos Específicos de Educação
SPECIALTY: Ensino Profissionalizante
SUMMARY:

This dissertation describes the research conducted in the Professional Master in Professional and Technological Education (ProfEPT) of the Federal Institute of Rio Grande do Sul (IFRS). It is inserted in the Research Line of “Educational Practices in Professional and Technological Education (EPT)” and linked to “Macroproject 3 - Educational Practices in the Integrated Curriculum”. The research starts from the existing scenario and experienced by the master's student and, from this, proposes an educational product that seeks to solve the problem presented. The main objective of the research was to investigate how students of the technical courses integrated to the High School of Campus Bento Gonçalves of IFRS receive and understand the actions of Organizational Communication developed by the Communication Coordination of said Campus, with the proposal to increase the number of students who receive this information and thus start to participate more in the actions developed by the institution. The theoretical references are presented from the history and contextualization of the Bento Gonçalves Campus - locus of research, as well as the reorganization of the Federal Network of EPT, to the concepts that underpin the research, such as public communication, organizational communication, educommunication and social media, in addition to the findings of research on organizational communication and education, which serves to demonstrate the existing research gap and present what there is of academic work in this area. This is a qualitative, exploratory study. Regarding the methodological procedures, documentary and survey research were used. To obtain the data from the first stage of the research, electronic questionnaires were sent to the students of the Integrated Technical Courses to Secondary Education of Campus Bento Gonçalves who accepted and consented to participate in the research. With the data analysis, it is possible to study the documents that regulate communication in IFRS and present the activities that the Communication sector performs, always in the light of the theoretical framework brought. It was also possible to understand that, in general, students feel well informed about the actions of the Campus, but point out that there is still a particular network that is not used to send information in an organized and systematized way, WhatsApp. In fact, it was identified that social networks are the spaces in which students most look when they want to know what is happening on the Campus, even before the institutional website. Based on the data collected from the students, it was possible to plan, develop, apply and evaluate an educational product that would expand the institutional outreach activities on the Campus, in the format of a guide, and directed to the communication sectors of PE institutions. It was evident the importance of mapping with the public that one wants to reach how they consume content, so that communication is more effective and it is possible to expand the dissemination of actions to the public of interest. With the Guide it was possible to build a channel for disseminating news to the students of the institution. In the final stage of the research, the created channel was evaluated by the students who agreed to follow it and the Guide was evaluated by the IFRS communicators, both of whom met the proposal to contribute to the dissemination of institutional actions for students in a PE institution.

COMMITTEE MEMBERS:
Presidente - 1333478 - ANDREIA MODRZEJEWSKI ZUCOLOTTO
Interna - 1342871 - ALINE GRUNEWALD NICHELE
Externa à Instituição - CÁSSIA APARECIDA LOPES DA SILVA - IFSUL