Banca de QUALIFICAÇÃO: BRUNA HELFENSTEIN ZANARDO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : BRUNA HELFENSTEIN ZANARDO
DATE: 25/04/2024
TIME: 14:00
LOCAL: https://meet.google.com/pmg-nhug-nwa
TITLE:

ORGANIZATIONAL COMMUNICATION IN THE CONTEXT OF PROFESSIONAL AND TECHNOLOGICAL EDUCATION: A STUDY WITH TECHNICAL COURSE STUDENTS AT EVENTS ON THE PROFILE @IFSUL_SAPUCA A ON INSTAGRAM

KEY WORDS:

Social Media, EPT, public communication, organizational communication, computer-mediated interaction, educommunication.

PAGES: 108
BIG AREA: Ciências Humanas
AREA: Educação
SUMMARY:

This project, developed within the Professional and Technological Education Graduate
Program - ProfEPT, constitutes a Master's investigation aimed at comprehending how

Instagram operates in the relationship between organizational communication, insti-
tutional identity, and professional and technological education. Its objective is to pro-
vide tools for staff members to manage this social network on their official profiles.

This study considers the analysis of three fundamental factors: organizational
communication - with an emphasis on public communication and educommunication;

institutional image and identity; and Instagram as a communication tool within the con-
text of Professional and Technological Education. Despite the importance of commu-
nication within the organizational context, the reality faced in federal institutes and their

organizational structure is a lack of investment and allocation of specialized workforce
for communication processes.

There is a demonstrated need for the provision of basic concepts and struc-
tures for the development of adequate communication at each campus that aligns with

the mission, vision, and values advocated by the Federal Institutes of Education, Sci-
ence, and Technology (IFs). In order to bridge the gap between intentions and actua-
lization, the use of bibliographic references that develop the concepts mentioned here

within the context of Professional and Technological Education is deemed essential.
In this regard, authors such as Ciavatta (2008), Frigotto (1988 and 2011), Ramos

(2008), and Saviani (1989 and 2007) are cited, specifically concerning concepts di-
rectly related to communication: Primo (2000), Kunsh (2022), Weber (2017), Baldis-
sera (2021), and Recuero (2009), among others.

Regarding the educational product, the aim is to develop either a manual, a
guide, or a course to serve as a facilitator for managers of official profiles within the
IFSul. The intention is to provide basic instructions to staff members based on students'

perceptions of the Instagram profile @ifsul_sapucaia, involving adequate communica-
tion with different target audiences; messages consistent with the mission, vision, and

values; solidification and maintenance of digital organizational identity; basic techni-
ques of social media communication, all focusing on Instagram. This product will be

developed based on research conducted on the Instagram profile @ifsul_sapucaia, as
well as interviews with those responsible for the communication sector at the Sapucaia

do Sul campus, and especially through research on students' perceptions regarding
the official Instagram profile.

COMMITTEE MEMBERS:
Interna - 1333478 - ANDREIA MODRZEJEWSKI ZUCOLOTTO
Externa à Instituição - CÁSSIA APARECIDA LOPES DA SILVA - IFSUL
Presidente - 1796137 - MARIA AUGUSTA MARTIARENA DE OLIVEIRA