Banca de QUALIFICAÇÃO: JOANA HELENA PALOSCHI

ORGANIZATIONAL COMMUNICATION: A DIALOGICAL RELATIONSHIP WITH STUDENTS AT THE ALVORADA CAMPUS OF THE FEDERAL INSTITUTE OF EDUCATION, SCIENCE AND TECHNOLOGY OF RIO GRANDE DO SUL

Organizational Communication. Students. Bond. Engagement. Belonging. Professional and Technological Education.

This project is being developed at the Professional Master’s Degree in Professional and Technological Education, on a National Network and it integrates the following line of research “Educational practices in Professional and Technological Education (EPT)” together with the macro project 1 “Methodological proposals and didactic resources in formal and non-formal educational spaces at EPT”. The objective of this study is understanding how the Organizational Communication by its Press Communication Office, more specifically the journalistic content, can contribute for the students to create connections, develop the sense of belonging, engagement and have success at Campus Alvorada from the Educational, Science and Technology Federal Institute of Rio Grande do Sul (IFRS). The proposal justifies itself because the communication focus is frequently on the outside disclosures so that IFRS is known and attracts people. However, after admission there are a few formal and deliberate communication processes aimed at students (the institution main audience). Furthermore, it was found through a research at Capes Periodicals that researches about organizational communication in educational institutes is more concentrated on higher education and in the communication processes in a general way rather than on the basic education and the relationship with students.  From a qualitative, exploratory and descriptive study and having as procedures and methods the literature review, documental analyzes, data survey, focus group (or semi-structured interview) and action research, the purpose is to elaborate an educational product (EP) that answers the research question problem and that qualifies the communication with students with a dialogic approach. As a result, it is expected to consolidate the sense of belonging and engagement of the students at IFRS – Campus Alvorada and additionally contributing for their abidance, success, autonomy and independence, the main elements of EPT. Yet, it is intended to contribute for the students approach with the communication practices of the institution from the elaboration, application and evaluation of an educational product.