Banca de QUALIFICAÇÃO: DENISE KRAUSPENHAR GERHARDT

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : DENISE KRAUSPENHAR GERHARDT
DATE: 22/03/2024
TIME: 14:00
LOCAL: https://conferenciaweb.rnp.br/conference/rooms/ana-sara-castaman
TITLE:

PROJECT WORK IN PROFESSIONAL AND TECHNOLOGICAL EDUCATION: contributions to minimizing the effects of Neuromarketing on social media in stimulating consumerism

KEY WORDS:

High School Integrated to Professional and Technological Education. Neuromarketing. Social media. Consumerism. Project work.

PAGES: 99
BIG AREA: Ciências Humanas
AREA: Educação
SUMMARY:

This study consists of the presentation of a research project, whose general objective will be to analyze the effects of Neuromarketing on social media on high school students integrated into professional education, with the purpose of proposing an educational product focused on project work as a way of contributing to the prevention of consumerist behaviors. This is research that is linked to the line of Organization and Memories of Pedagogical Spaces, integrating Macroproject 5 - organization of the curriculum integrated into EPT, of the Postgraduate Program in Professional and Technological Education (ProfEPT). The study is of an applied nature, with a qualitative approach and, in terms of achieving the objectives, of an exploratory, descriptive and explanatory nature. From the point of view of the technical procedures that will be used, it is configured as bibliographical, documentary and field research. IFRS - Campus Canoas is considered as the locus of research and the Technical Course in Administration Integrated to High School as its object of study, while the subjects will be represented by a sample of at least 20% of the 22 students (from the fourth year) and the 36 teachers (from all years) of the aforementioned course. The information will be collected through bibliographical review, document analysis and survey via online questionnaire, and the Analysis of Sense Movements (AMS) will be used to analyze the data. Based on the results obtained, the aim is to develop an educational product, in manual format, that contributes to minimizing the effects of Neuromarketing on social media on high school students integrated to professional education, so that they can avoid consumerist behaviors.

COMMITTEE MEMBERS:
Presidente - 1901102 - ANA SARA CASTAMAN
Interno - 2579927 - SERGIO WESNER VIANA
Externa à Instituição - Maria Aparecida Belintane Fermiano